Laila Hede Jensen is the CEO and Founder of Zenova ApS, advising boards, CEOs and investors on business transformation, mergers and acquisitions, growth strategy, and enterprise value creation. With more than 20 years of executive leadership experience, she has worked with organisations ranging from start-ups to businesses exceeding $500 million in revenue. Laila has held senior executive and presidential roles at Samsung, Panasonic, SiliconCore, Unilumin and ZetaDisplay, leading international growth, business transformation and global M&A initiatives. Laila is a recognised thought leader, keynote speaker and one of the AV industry’s leading female voices. She has served on the AVIXA Board of Directors, was a founding member of the AVIXA Digital Signage Advisory Board, and has held several industry board and advisory positions. Having led businesses across Europe, the UK, the US and the Middle East, she brings a global perspective and a passion for innovation, sustainability, and shaping the future of the AV industry.